The winners for 13 different categories include:
Banking & Financial Services |
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| WINNER | Bank Al-Habib Special Saver Certificates – ‘na qataar, na intezaar’ | |
| CLIENTS | Bank Al-Habib | |
| AGENCY | Bond Advertising | |
Beverages - Cold |
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| WINNER | Coke Studio 2010 | |
| CLIENTS | Coca Cola | |
| AGENCY | Frequency Media So Ho Square | |
Beverages - Hot |
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| WINNER | Tapal | |
| CLIENTS | Tapal Tea | |
| AGENCY | Adcom | |
Breakfast Foods and Dairy |
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| WINNER | Tarang – ‘Sohni Mahiwal’ | |
| CLIENTS | Engro Foods | |
| AGENCY | Adcom | |
Cosmetic and Personal Care |
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| WINNER | Sunsilk Co-Creation for Expert Touched Hair | |
| CLIENTS | Unilever Pakistan | |
| AGENCY | JWT | |
Culinary |
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| WINNER | Shan Oriental Range | |
| CLIENTS | Shan Foods | |
| AGENCY | Brand Crew | |
Fabric Care |
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| WINNER | Surf Excel - Umer and Dadi ‘aik minute’ | |
| CLIENTS | Unilever Pakistan | |
| AGENCY | Lowe & Rauf | |
Healthcare & Fitness |
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| No award was given in this category, as the entries did not meet the minimum qualifying score to receive an award in the final round of judging. | ||
Ice cream and Frozen dessert |
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| WINNER | Walls Badami - a sweet fulfilling tradition | |
| CLIENTS | Unilever Pakistan | |
| AGENCY | Lowe & Rauf | |
Packaged Foods |
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| WINNER | Knorr Noodles | |
| CLIENTS | Unilever Pakistan | |
| AGENCY | Option-A Consulting | |
Petroleum |
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| WINNER | The Havoline Way | |
| CLIENTS | Chevron Pakistan | |
| AGENCY | Spectrum | |
Public Service, Govt & CSR |
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| WINNER | Telenor ‘karo mumkin’ | |
| CLIENTS | Telenor Pakistan | |
| AGENCY | Adcom | |
Snacks & Confectionery |
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| WINNER | Gluco Thematic Re-launch Campaign | |
| CLIENTS | English Biscuits Manufacturers | |
| AGENCY | JWT | |
Telecommunications Service Provider |
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| WINNER | Ufone Voice Quality | |
| CLIENTS | Ufone | |
| AGENCY | Interflow | |
ADCOM – 3 awards for Telenor’s “Karo Mumkin”, Engro Foods’ “Tarang” and Tapal Tea’s “Committee”
JWT – 2 awards for EBM’s “Gluco Biscuit” and Unilever’s SUNSILK “Co- Creation for Expert Touched Hair”
LOWE and RAUF - 2 awards for Unilever’s Wall’s “Badami” and Surf Excel’s “Omer and Dadi - Aik Minute”.
Bond Advertising (Pvt.)Ltd for Bank Al Habib’s “Special Saver Certificate”
Interflow Communications for Ufone’s “voice quality”
Frequency Media So Ho Square Pakistan (Pvt.) Ltd for Coca Cola’s “Coke Studio - Season 3”
Option A-consulting for Knorr’s “Quest for the Noodle Pot”
The Brand Crew for Shan Foods’ “Shan Oriental Range”
Spectrum Communications (Pvt.) Ltd for Caltex’s “The Havoline Way”
Karachi May 27, 2011: The Pakistan Advertisers Society (PAS) organized a grand event to announce the winners of PAS Awards 2011
“The prime objective of PAS Awards 2011 is to ‘raise the , .... read moe
Karachi May 19, 2011: After a two month process of receiving entries, the PAS Award Secretariat at rteam closed submissions with 105 entries in 18 categories - for which the jury started on April 29, 2011. The jury .... read moe