The entries will be judged by some of the brightest and most experienced business leaders hand-picked from around Pakistan. In the process, all elements of an entry – written case and creative elements – will be judged. Scoring is done anonymously and confidentially.
Judges will evaluate specific criteria in scoring a case’s overall effectiveness, and provide four separate scores. The breakdown is as follows:
Strategic Challenge + Objectives30%
The Big Idea30%
Bringing the Idea to Life30%
The judges´ scores determine which entries will be awarded the trophy.
It is possible that a category may produce more than one winner or perhaps no winners at all
Karachi May 27, 2011: The Pakistan Advertisers Society (PAS) organized a grand event to announce the winners of PAS Awards 2011
“The prime objective of PAS Awards 2011 is to ‘raise the , .... read moe
Karachi May 19, 2011: After a two month process of receiving entries, the PAS Award Secretariat at rteam closed submissions with 105 entries in 18 categories - for which the jury started on April 29, 2011. The jury .... read moe